Senior Marketing Manager

Southern New England,

Smith & Wilkinson has been engaged by our client for a Senior Marketing Manager. This role, located in southern New England, will oversee the strategy, development and growth of a direct-to-consumer insurance channel. This role will be responsible for developing advertising campaigns, nurturing partnerships with Insurtech companies and other external client partners, leveraging internal relationships, managing customer experience, and overseeing all digital marketing campaigns for select insurance products.

As the Senior Marketing Manager of this new business channel, our client requires a leader with strong strategic skills, hands-on execution, and management of the channel’s overall marketing plan. This position requires a high level of collaboration with other departments, including product development and management teams.

Job Requirements

  • 8+ years of marketing experience; extensive experience in digital marketing desired;
  • Bachelor’s degree in marketing or related field;
  • Experience in an insurance setting;
  • Collaborative and multitasking skills;
  • Direct to consumer marketing / direct marketing experience;
  • Creative, strategic problem-solving skills
Account Executive:
Ken Jordan, Partner & Practice Director, Insurance