AVP, Digital Marketing
Smith and Wilkinson has been retained by Hudson Valley Credit Union on a search to find the Credit Union’s next AVP of Digital Marketing.
This new role will focus on the relationship between Data and Marketing, working through Digital Channels to drive new member acquisition, deposit and loan growth. Hudson Valley plans to dedicate the majority of their 2021 marketing budget to Digital, and is committed to creating a user-friendly digital experience for both existing and potential members. I’m after someone with a unique understanding of the complete lifecycle of Digital Marketing, including the ability to use data to make targeted decisions.
At $6B in assets with approval to move into a number of new counties in New York, HVCU is now the 5th largest Credit Union in NY State, and has a clear vision for their growth plan into the future.
For a confidential conversation, please reach out to Nick Hayes.