The Convergence of Social Media and Mobile Recruitment

06.18.2015

Technology is continually changing the way recruiters and HR professionals interact with candidates every day. Social networks like LinkedIn, Facebook and Twitter have become a rich source of passive candidates; top professionals that are typically employed. But is it enough to simply be present on social media? All signs point to mobile recruitment as the latest tool in connecting with top candidates:

  • Recruitment is becoming more about interacting and connecting on the go, companies need to take advantage of both the high engagement rate of social media and the ease of use of mobile platforms.
  • As mobile traffic increases on social media sites, Google's recent announcement about changes in rankings of smartphone search results means that websites that aren't mobile-optimized will rank lower on the page and will possibly be removed from Google's mobile search results all together.

Ultimately, today's employers must develop a strong social brand through online dialogue and communities, while also providing the ability to search, apply and receive job alerts on mobile devices

To illustrate:

  • A professional has been with his company for several years and is content with his job, but he's curious about other opportunities that may be available. So he "likes" several competing firms on Facebook and signs up for emailed job alerts.
  • The companies he is following track his activity, and identify him as a potential right-fit candidate. Knowing that most passive candidates are browsing social media from their mobile device, they ask his permission to send him text updates if they identify a potential opportunity, along with a customapplication link so he can quickly apply from his mobile device.

Companies who deliver the opportunity message to mobile candidates in this personal, relevant, real-time way have a strategic edge in streamlining recruiting processes, increasing candidate engagement and building a sustainable talent pipeline. It's not just about being active on social media and embracing mobile recruitment - it's about modernizing your entire recruitment process to be truly competitive in today's candidate-driven market

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